
Digital Marketing Assignment
In this project I was given two words and have to create a marketing advertisement, the chosen words were: Public Holiday and Can Opener.
With the given words I decided to create an advertisement for International Women's Day.
The reason why I thought of choosing this Public Holiday for this project is that not only they love and need a moment to themselves relax, they also enjoy drinking wine.
The Can Opener comes into play when it comes to designing the advertising poster for social media and other platforms and also when creating a motion graphics version.
Campaign Plan
Campaign Audience
A stressful working mother wanting some peaceful time without a husband and kids around her
Campaign Objectives
It’s International women’s day, this mother is enjoying her time off from work and family. Giving her some “Me Time”
Channels for campaign
A digital marketing campaign, so on websites, social media site, banner, video marketing
Concept using the visual vehicle
A background of her working from home on her computer. On her desk there is a photo of her family beside the computer and the other side is her work equipment eg. Pencils, Pens, Holder and Books.
On the wall, we can see that there is a clock, showing that work is nearly finished, and the calendar circle the day of “International Women’s Day” telling the audience why this mother is taking some “Me Time” from her family and work.
On her desk, other than her computer there is a bottle of wine, half-empty with her glass fill with wine. The wine bottle was hard to open so she used a wine corkscrew bottle opener.
This wine opener has a corkscrew, bottle openers, and can opener.